AXIS2027
Brand kit

North Sea aurora, on granite.

One idea runs through the identity: two axes, science in cyan and industry in magenta, crossing at a gold node, with a North Sea wave passing through. This page is for partners, speakers, media and the organising team.

The emblem

Four strokes, one story.

Science axisCyan · discovery, data, rigour
Industry axisMagenta · energy, delivery, scale
North Sea waveWhite · place, sea, transition
The nodeGold · the crossing point, where AXIS happens
Emblem SVG ↓Lockup, dark ↓Lockup, light ↓
Colour

Deep sea, two beams and a gold node. Click a swatch to copy it.

Aurora gradient · cyan → violet → pink → gold, for highlights only
Typography

Structure, voice and body text.

Display · Inter Tight 700–800
Aa

Headlines, numbers and the wordmark. Tight tracking, set with confidence.

Voice · Gelasio
Aa

Taglines, quotes and the human moments, with a nod to Scottish print tradition.

Body · Inter 400–600
Aa

Everything you read for long: programmes, abstracts, forms.

Applications

How the identity appears on site.

AXIS2027
Dr A. Delegate
University of Somewhere
SPEAKER
Headline partner
Badge & lanyard
AXIS 2027 · Track 02
Fatigue of floating wind moorings under combined wave–current loading
A0 poster template
Track 05
Digital twins for integrity
AXIS 2027 · Aberdeen
Slide template
Certificate of attendanceDr A. Delegateattended AXIS 2027, 26–28 January 2027
18 CPD hours
Certificate

Editable templates (slides, A0 poster, certificate, badge) are sent to speakers and partners from the portal.

Usage

Some simple rules.

Do
  • Keep clear space of at least the node's diameter × 3 around the emblem
  • Use the dark lockup on photography and dark backgrounds
  • Write the name as “AXIS 2027”, with the year
  • Use the aurora gradient only for highlights
Don't
  • Recolour the axes or swap their colours
  • Rotate, stretch or outline the emblem
  • Put the lockup on busy, low-contrast images
  • Use more than one gradient element in a layout